Compared with other protein cereals on the market, ELEAT may be slightly more expensive, but this is due to the quality of ingredients used to produce it. ELEAT contains only natural, high-quality ingredients that have been picked to maximise nutritional benefit. ELEAT is also higher in protein than other alternatives, whilst maintaining it’s high fibre and the use of low-GI carbs.

While pricier than supermarket cereals, we offer nutrition akin to high-end protein bars or smoothies. At £1.10 per bowl, we're cost-effective compared to other breakfast options (even your morning coffee). Crafting our nutritious cereal involves using premium ingredients which aren't cheap.

Whilst many cereal brands will give a portion size of 30g to improve their price/bowl metric, our 50g serving is an honest and transparent serving to nourish you to the fullest form with the fullest flavour.

Cereal can be a healthy breakfast option when it’s made with nutrient-dense ingredients and balanced nutrition—like ELEAT. Our cereal is crafted with high-quality protein, fibre, and essential macronutrients to fuel your day without the unnecessary sugars and additives found in many traditional cereals. Each serving of ELEAT provides sustained energy, supports muscle recovery, and keeps you fuller for longer.

Crunchy texture. Not overly sweet. Flavoursome coating. Very filling.

5 x 50g servings. So a standard 4 or 5 pouch order is approx a months worth of cereal.

We’re all about flexibility! You can mix and match your flavours, pause or cancel your subscription anytime. Need a break or going on holiday? No problem—just delay or skip your delivery as needed.

If you don't like our cereal or don't think it adds value to your life, we will happily refund you your first order up to £30 (you have 30 days to claim it back).

We do not and will not ever use high intensity sweeteners, like erythritol or sucralose, in our products. Why? We have seen a lot of research around the negative impact of polyols like erythritol on the gut. We use chicory root inulin and a very small amount of stevia to add a subtle sweetness to our cereals.

Due to combining very high levels of protein and fibre, our cereal has very high satiety. This means it keeps you full helping you resist the urges to snack while satisfying your sweet cravings!

We’ve aimed to be as inclusive as possible when creating ELEAT; it is vegan-friendly, gluten-free, and gut-friendly. No nuts are used in any of our products, but they are packed in a facility that handles nuts, sesame and peanuts. ELEAT does contain soy.